Blog
Thinking out loud
Essays on AI-era visibility, knowledge architecture, and why B2B expertise deserves better than a five-page brochure site.
April 2026
6 min read
6 min read
Your company is invisible to ChatGPT. Here's why that matters.
LLMs are becoming the new front door for B2B discovery. If your expertise lives in PDFs and pitch decks instead of structured web content, you don't exist.
April 2026
7 min read
7 min read
The knowledge graph thesis: why we rebuilt B2B websites from the data up.
Most agency redesigns start with a Figma mockup. We start with a knowledge graph. Here's the architectural bet behind Rebirth and why it produces better outcomes.
April 2026
6 min read
6 min read
AI Society: simulating 1,000 buyers before you ship a single page.
What if you could A/B test your website copy against a synthetic audience of your actual buyer personas, before writing a line of HTML? That's what AI Society does.