The 30-day arc

Four weeks. One rebuilt website.
Zero guesswork.

Every Rebirth engagement follows the same disciplined arc: extract your expertise, stress-test it against 1,000+ simulated buyers, rebuild every page with evidence, and cut over with a hard guarantee that nothing breaks. Here is exactly how it works.

01
Week 01

Extract

Knowledge Graph

We crawl your entire public surface area and structure it into a private Knowledge Graph. Blog posts, case studies, pitch decks, founder LinkedIn, YouTube transcripts, help center articles, whitepapers. Every piece of expertise your company has ever published gets mapped into a structured, queryable graph that belongs to you.

Knowledge Graph // Entity map
Case StudyAcme LogisticsServiceCross-Border ComplianceTestimonialQ3 2024ExpertiseSupply Chain OpsICPVP OperationsContentFreight Guide v3ServiceCustoms BrokerageCase StudyPacific Freight
142
Entities extracted
38
Services mapped
267
Relationships
What the client receives
1Private Knowledge Graph with all extracted entities and relationships
2Source coverage report showing what was indexed and what gaps remain
3Entity map of services, case studies, testimonials, and expertise areas
4Kickoff call recording with graph walkthrough
02
Week 02

Interrogate

AI Society

1,000+ AI personas interrogate every page against their actual buying context. Each persona is grounded in your real ICP data, CRM segments, and industry verticals. They read your site the way your actual prospects would, surfacing objections, confusions, and missing information that internal teams never catch.

AI Society // Gap analysis
4 of 47 findings
SC
Sarah ChenHigh
VP Operations, Acme Logistics

The pricing page never mentions cross-border compliance. That is the single biggest concern for any logistics buyer evaluating a new provider.

MR
Marcus RiveraCritical
Managing Partner, Rivera & Associates

There are zero case studies visible on the services page. I would leave immediately. Where is the proof?

AK
Aisha KaurMedium
Head of Growth, Meridian Consulting

The CTA says 'Contact us' but does not tell me what happens next. I need to know the commitment before I click.

DT
David TorresHigh
CEO, Pacific Freight Solutions

The homepage headline uses jargon that means nothing to a buyer. 'End-to-end solutions' is not a value proposition.

What the client receives
1Prioritized gap analysis with severity ratings per page
2Persona evidence report with direct quotes and reasoning
3Objection cluster map showing recurring friction points
4Recommended content and messaging changes ranked by impact
03
Week 03

Rebuild

Knowledge Graph + AI Society

Site is rewritten page by page, informed by the persona critique and powered by the Knowledge Graph. Every heading, every paragraph, every CTA is grounded in real buyer objections and real company expertise. SEO, GEO, and AEO are built in from the start. Every new draft is re-tested against the AI Society before staging.

Original homepage headline

We provide end-to-end logistics solutions for businesses of all sizes. Our team of experts is dedicated to delivering excellence in supply chain management.

Rebuilt with Knowledge Graph + AI Society

Cross-border freight compliance for mid-market shippers. 142 customs clearances last quarter. Zero holds.

AI Society validation: 94% of logistics personas identified "compliance" and "clearance speed" as top-2 buying criteria. Original copy mentioned neither.

Original services page

Contact us today to learn more about our comprehensive suite of professional services. We look forward to working with you.

Rebuilt with persona evidence

Book a 30-minute scoping call. You will leave with a written assessment of your current site's gaps, whether or not you engage Rebirth.

AI Society finding: 78% of consulting personas said "Contact us" CTAs with no specificity are an immediate exit trigger.

What the client receives
1Rebuilt site in staging with persona-validated copy on every page
2SEO migration plan preserving all existing ranking signals
3GEO and AEO optimization for ChatGPT, Perplexity, and Gemini visibility
4Side-by-side copy comparison showing original vs. rebuilt for every page
04
Week 04

Cut Over

Knowledge Graph + AI Society

New site stages alongside the live site. A/B testing runs until the new site matches or beats current search rankings on every metric that matters. DNS flips only on zero-loss validation. This is a hard guarantee, not a soft promise. If the numbers do not hold, the old site stays live and we keep working until they do.

Zero-loss validation // A/B dashboard
Passing
7-day rolling comparisonDNS flip: ready
MetricOriginalRebirthDelta
Organic sessions12,40012,580+1.5%
Avg. position14.213.8+2.8%
Bounce rate64%51%-20.3%
Form submissions2341+78.3%
Pages indexed34340%
All metrics at or above baseline. Zero-loss validation passed.
What the client receives
1Live production site with zero-loss cutover guarantee honored
2A/B test results report with metric-by-metric comparison
3Complete Knowledge Graph asset, portable and client-owned
4Ongoing enrichment plan for post-launch graph and society updates
After day 30

The asset that keeps compounding

Day 30 is launch. It is not the finish line. Every real signal after launch flows back into the Knowledge Graph and the AI Society, sharpening both. New customer questions refine the graph. New objections retrain the personas. The site that launched on day 30 is the least informed version it will ever be.

Six months later, the graph has absorbed real buyer behavior, real conversion data, and real search queries. The content engine, chat, outbound, and ads all draw from the same source of truth. One asset, every surface, continuously enriched.

Surfaces powered by the graph
Living website
On-site chat
Content engine
SDR outbound
Sales enablement
Ads copy

Your website deserves a second life.

Currently working with 4 design partners. Small cohort by design.